Google stated early last year that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” If more than half of searches come from mobile devices, and your site isn’t mobile-friendly, you are leaving a lot of potential customers out in the cold. It’s 2016: if your website is not mobile-friendly yet it’s time to drop everything and get to work on that ASAP. In this blog post I will explain what Google Tools you should be using and how they can improve your website’s organic visibility. Thankfully, Google has given webmasters plenty of free tools to help SEOs navigate the tricky world of search engine marketing. There are dozens (if not hundreds) of factors that influence your site’s rankings, and it’s all too easy to fall behind. Much to the chagrin of SEOs everywhere, optimizing websites for Google can often be difficult.
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